Set qualitative and quantitative personal-selling objectives and define market and sales potentials
Formulate personal-selling strategies that respond to competitive settings and marketing policies
Organize the sales effort, including sales department relations and coordination with other marketing activities
Manage the sales force through recruitment, training, motivation, and compensation planning
Build and control sales budgets and design sales territories for effective market coverage
Apply sales forecasting methods such as executive opinion, sales force polling, and regression analysis
