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Understand the core concepts of CRM, its evolution, and how customers have transformed. You'll learn to identify touch points and map customer journeys, setting the stage for deeper strategies.
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Explore different relationship styles and types of customer value. Learn how to co-create value with customers, using Indian examples like Swiggy and Urban Company.
Learn to analyze customer profitability using CLV, base profit, and value chain analysis. Understand customer defection and retention strategies.
Implement 360-degree marketing that closes the loop from campaign to sale. Use data mining for cross-selling and upselling.
Explore contact center tech, front desk management, CRM software, and customer data management. Understand e-CRM and barriers to internet adoption in India.
Learn stages of relationship management, techniques to manage relations, and customer experience management. Create customer profiles and segment your audience.
Develop and deploy CRM strategy through the program life cycle. Learn to measure CRM effectiveness with metrics and loyalty programs.
Address customer privacy concerns, explore emerging trends like AI and omnichannel, and learn sales force automation.
Saurav Singh
📌 All prices include 1% GST as per Indian tax regulations