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In this module, you'll set up your Facebook Business Manager, create your first ad account, and understand the Meta Ads ecosystem. You'll learn how to navigate the interface and set up billing in ₹. By the end, you'll have a fully functional ad account ready to launch campaigns.
Now that your account is ready, you'll learn how to find the right audience. We'll cover demographic targeting (age, gender, location), interest-based targeting (e.g., 'Mamaearth', 'CRED'), and custom audiences (website visitors, customer lists). You'll build audiences that convert.
Great targeting needs great creatives. In this module, you'll design ad images, videos, and copy that resonate with Indian audiences. We'll cover ad formats (single image, carousel, collection) and best practices for mobile-first users. You'll write ad copy that uses Hinglish and emotional triggers.
You've launched campaigns—now it's time to make them profitable. You'll learn to analyze performance data, A/B test ad sets, and scale winning campaigns. We'll cover budget optimization, bid strategies, and common mistakes (ad fatigue, wrong placements). By the end, you'll be able to scale ₹500/day campaigns to ₹5000/day profitably.
Saurav Singh
📌 All prices include 5% GST as per Indian tax regulations