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Understand what e-commerce really is, how it evolved from EDI to today's second wave, and why it matters for Indian businesses. You'll learn the key categories and see how companies like Flipkart and Amazon India fit in.
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Dive deep into how e-commerce companies actually make money. You'll analyze revenue models like advertising, subscription, transaction fees, and freemium — all with Indian case studies.
Understand how e-commerce transforms business processes. Learn value chain analysis using Porter's model, and see how Indian companies optimize their operations.
Explore the economic drivers behind e-commerce growth, including network effects, transaction costs, and global challenges. Understand why India is a hotbed for e-commerce.
Understand the technology stack behind e-commerce: web servers, databases, payment gateways, security. No coding required — focus on concepts and Indian providers.
Learn how e-commerce companies attract and retain customers using digital marketing, SEO, social media, and email. Focus on Indian consumer behavior and budgets.
Navigate the legal landscape of e-commerce in India: contracts, privacy, intellectual property, taxation. Also discuss ethical concerns like data privacy and digital divide.
Explore emerging trends like AI, voice commerce, social commerce, and blockchain. Apply everything you've learned in a final project: analyze an e-commerce business and propose improvements.
Saurav Singh
📌 All prices include 1% GST as per Indian tax regulations